Whole grain foods for every meal of the day. Stone millers since 1978. Pride of the mill. Friend of the heart. Add to hot or cold cereals, breads, cookies, meat loaf, casseroles, etc. Bob's Red Mill Wheat Bran is an excellent source of natural food fiber. You can see our quality! Diets rich in whole grain foods and other plant foods low in total fat, saturated fat and cholesterol, may reduce the risk of heart disease and some cancers. All natural. Bob's Wheat Bran - the outer layer of the wheat berry - is used to add extra fiber to baked goods. When added to one of our favorite breads, it nearly becomes a meal in itself.