For a healthy start to your day. Promotes a healthy heart; proven to help lower cholesterol; low fat; reduced sodium; good source of fiber; all naturally sourced ingredients. Krusteaz healthy start breakfasts have the delicious taste you have come to expect from Krusteaz, and are one of the only frozen breakfast products made with ingredients that can help lower your bad (LDL) cholesterol. That's because Krusteaz healthy start breakfasts are made with CoroWise cholesterol reducers, a naturally sourced ingredient found in fruits and vegetables. CoroWise, a brand of plant sterols, has no flavor or texture that would interfere with the natural goodness baked into all Krusteaz healthy start waffles, pancakes, and French toast. Clinical studies have shown that the cholesterol-lowering benefit of CoroWise cholesterol reducers can be seen in as early as 4 weeks! Diets low in saturated fat and cholesterol that include two servings of foods that provide a daily total of at least 1.3 grams of plant sterol esters in two meals may reduce the risk of heart disease. A serving of Krusteaz healthy start waffles, pancakes, or French toast supplies 0.65 grams of plant sterol esters. Krusteaz healthy start breakfasts are truly a healthy part of your daily routine. Featuring a good source of fiber and specially formulated with reduced levels of fat, sodium, and cholesterol they meet the stringent requirements of the American Heart Association. Every Krusteaz healthy start breakfast is made from all naturally sourced ingredients. You won't find any trans fats, high fructose corn syrup, preservatives, artificial flavors or colors - just good, healthy ingredients that are the best way to start your day. More Good Stuff: CoroWise naturally sourced cholesterol reducer; 3 g fiber; 6 g whole grain. Less Not So Good Stuff: no trans fat or palm oil; no artificial flavors or colors; no high fructose corn syrup; no preservatives; no cholesterol. This product contains 320 mg of sodium versus 430 mg for our comparable waffle. Product of Canada.