Benefits Per Serving: only 5 g sugar; 5 g fiber. Since 1971. Non GMO Project verified. nongmoproject.org. Whole Grain: 8 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Learn, play & get rewards at www.Barbaras.com/WildRewards. Project Puffin: Barbara's is a longtime supporter of Project Puffin which, through the Audubon society, has restored puffins to their former habitat of Eastern Egg Rock off the rugged coast of Maine. For more information on how Project Puffin enables puffin colonies to flourish, please visit www.projectpuffin.org. Join Wild Rewards: Learn, play & get rewards! Reward yourself while learning about endangered animals and ways to conserve our wildlife. Earn points by buying Barbara's products, watching videos and playing games and redeem them for a variety of rewards. Check it out at Barbaras.com/WildRewards. Notes on Puffins: How did Puffins get their name? In the late 1800's, the puffin was given the scientific name of Fratercula Arctica, which means little brother of the north in Latin. Little brother may be interpreted as little friar; puffins' black and white plumage resembles a friar's robes. How many puffins are there? In 1901, there was only a single pair of puffins in the US. Today there are 1,000 pairs of puffins nesting on the islands of Maine and 3-4 million pairs of puffins worldwide! To check out real puffins in action, visit www.explore.org/puffins. explore.org. Cinnamon Sprinkled: a high fiber treat with just 5 g sugar per serving. Check out some of our other cereals! For more information go to www.barbaras.com. Teenage Pioneer: Barbara's was founded by a teenager who believed that cereal could be made with the most wholesome ingredients and just enough sweetness to make it tasty for kids. Barbara's Earth: While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Please visit www.barbaras.com/givesback for more information. Certified: 100% recycled paperboard. FSC: Recycled - Packaging made from recycled materials. www.fsc.org. Rainforest alliance certified. Visit us online at www.Barbaras.com. Vegan. This carton is made from 100% recycled cardboard. Minimum 35% post consumer content. If possible, please recycle again. Consult with your local recycling agency to ensure this material is recyclable in your community. This product is sold by weight not volume. Some settling of contents may have occurred during shipping and handling. Product of Canada.