Since 1971. Join Barbara's wild rewards. Learn, play & get rewards! See back for details. Heart healthy. Diets rich in whole grain foods and other plant foods, and low in statured fat and cholesterol, may help reduce the risk of heart disease. Non GMO Project verified. nongmoproject.org. American Heart Association - Certified: Meets criteria for heart-healthy food. 100% Whole Grain: 40 g or more per serving. Eat 48 g or more of whole grains daily. WholeGrainsCouncil.org. Bring on the day! Barbara's Wild Rewards: Join today to learn play & get rewards! Visit Barbaras.com/WildRewards. How it Works: Rewards yourself while learning about endangered animals and ways to conserve our wildlife. We're giving you lots of chances to collect points and earn wild rewards! For starters, you'll receive points just for signing up! More Ways to Earn Points: watch videos; play games; buy products & upload receipt; download an activity; refer a friend. Redeem points for rewards! The choice is yours - when you use your points, how you use them, and what you redeem them on - coupons, activity book, adoption certificate, stuffed animals! Must be 18 or older to open a rewards account. The Barbara's Wild Rewards program is open only to legal residents of the 50 US & DC. 18+. Void when prohibited. For complete items and conditions, including point expiration dates, reward information and availability, visit www.Barbaras.com/WildRewards. Rewards program offered by Barbara's Weetabix North America. We Believe in Better: We believe in better health and better taste. We believe in better breakfasts and better snacks, full of flavor, no sugar. We believe in better ingredients. Simple. wholesome. We believe in better packaging made from 100% recycled paper. We believe in better communities and more family time. We believe in a better world, one puffin at a time. We are Barbara's. And we believe in better. Check out our entire line of products at www.Barbaras.com. No added sugar. No added salt. 40 g of whole grains per serving. Barbara's Earth: While saving one little tree may not seem to be a big deal, Barbara's knows it's the little things in life that can add up to a bigger impact. We use earth-friendly inks and 100% recycled materials for our cartons. Please visit www.barbaras.com/givesback for more information. Certified: 100% recycled paperboard. FSC: Recycled - Packaging made from responsible sources. www.fsc.org. Rainforest Alliance certified. FSC is not responsible for the savings calculations by using this paper. Visit us online at www.barbaras.com. With any correspondence, please enclose this package flap. This product is sold by weight not by volume. Some settling of contents may have occurred during shipping and handling. Product of Canada.