Made with WhiteWheat. Healthy & tastes like traditional buns. All natural. Good source of fiber. Good source of thiamin & niacin. 1 roll = 64% of the USDA recommended daily intake of whole grains. 31 g of whole grains per serving. No high fructose corn syrup. Benefits you want with the taste they'll love! Whole Wheat per 53 g Serving: 140 calories, 4 g fiber content, 34 g whole grains; White per 43 g Serving: 120 calories, less than 1 g fiber content, 0 g whole grains; WhiteWheat per 53 g Serving: 130 calories, 4 g fiber content, 30 g whole grains. The best of both worlds in one roll. How do you give your family the nutrition they need and a taste they can't resist? Give them Schmidt Old Tyme 100% Whole Grain made with WhiteWheat. It's made with a different type of grain, called WhiteWheat. Whole grain WhiteWheat contains the nutritional goodness of the whole wheat kernel, providing fiber, along with other essential vitamins and minerals, including B-vitamins, magnesium, selenium, manganese and zinc. But because the bran in WhiteWheat is naturally lighter in color, it creates a roll with the soft texture, golden color and milder flavor that is more like white rolls without the bitter taste of whole wheat rolls. Finally, a whole grain roll the whole family will love. WhiteWheat - the All-Natural Alternative: Made with 100% whole grain, unrefined, WhiteWheat flour; One serving contains two-thirds of the USDA-recommend 48 g whole grains/day; 30 g of whole grains per serving; Low-fat and cholesterol-free; 0 g trans fat; Good source of fiber. Grains for Life: The goodness of bread - it's essential. To know more about the vision of the Grain Food Foundations education awareness campaign, please use their web site at www.grainpower.org. www.schmidtbaking.com.