Made with real cheese. Never fried, always real. Freedom to eat them all. Some things get better with age. White cheddar reaches peak tastiness with age, just like a fine merlot. But if you spill aged white cheddar Popchips, you won't stain your clothes or your tablecloth. You can pick ‘em up and pop ‘em in your mouth - Just don't forget the 5 second rule. Popped to perfection. Many chip-years ago, we turned the potato chip world upside down. We chose heat and pressure instead of grease and the deep fryer to create The Original Pop. The rest is delicious history. So grab a bag and enjoy, without snackrifice.