Taste the difference. Heart healthy. Authentic Asian. Whole grain & heart healthy. Ahhhhthenticity. Taste the difference. Taste the difference of rice grain in its natural environment. Native soils and climates affect its taste, scent and texture. Because we appreciate these differences, Village Harvest travels the world to bring the most authentic, premium rice to your table. In Thailand, Indonesia and Sri Lanka, Red Rice is eaten on special occasions and treasured for its pleasing texture, nutty flavor, and many health benefits. A source of potassium and magnesium, this versatile whole grain makes a great salad, a healthy side dish, or a colorful rice bowl. We hope that you enjoy cooking and eating our heirloom Red Rice as much as we enjoy bringing it to you. FDA says that diets rich in whole grain foods and other plant foods and low in total fat, saturated fat, and cholesterol may help reduce the risk of heart disease and other cancers. For more recipes, visit www.villageharvestrice.com. Product of China.